Oceania Business Council

About us

Oceania Business Council (OBCI) is a Melbourne-based, not-for-profit membership organisation.

About the association

Based in Melbourne, connecting China, Australia and Oceania

The Oceania Business Council (OBCI) is a non-profit international business organisation headquartered in Melbourne, Australia. We bring together significant resources from Australia and the international community: political leaders including former federal ministers, former Speakers and former Lord Mayors; leading entrepreneurs across industries; industry associations and chambers of commerce; financial and investment institutions; professional advisory teams; and universities and research institutes.

We have always believed that truly successful international cooperation is more than a commercial transaction — it is shared growth built on trust, resource sharing and long-term collaboration. OBCI is therefore not just a business council in the traditional sense, but an international business platform that brings together government and business resources, industry ecosystems, international cooperation and on-the-ground delivery, giving businesses all-round support as they grow globally.

The Oceania Business Council Inc. is a membership-based, non-profit organisation comprising Australian businesses and business organisations from other countries in Oceania. Founded in Melbourne, it provides services to members in Australia and across Oceania, organises business-focused activities regularly, and is establishing representative offices in many Oceania cities, supported by local governments and chambers of commerce and industry, to serve members in Australia.

Vision & mission

Vision

To build the most influential platform for international business cooperation connecting Australia, Oceania, China and the Asia-Pacific — helping businesses cross borders and grow globally through government cooperation, industry linkages, resource integration and international commerce, and driving shared regional prosperity.

Mission

To help businesses reach international markets more efficiently — connecting them with government and business resources, promoting trade and investment, supporting market entry and business development, interpreting policy and market intelligence, providing industry cooperation platforms and professional advisory services, so that companies face lower barriers, less market risk and a faster path to internationalisation.

Objectives

Main objectives

01
Organize business events and activities regularly in Australia, China and Oceania countries to promote multilateral business for Association's members
02
Provide information program services including updating industrial policy news and trends to members
03
Support and help members to reach business interests by providing special services
04
Provide networking opportunities to members
05
Support the promotion of Australia's commercial interests in other countries; host events to connect decision makers of businesses

Values

Core values

COLLABORATION
Share resources, cooperate for mutual benefit and create greater business value together.
INTEGRITY
Uphold integrity, professionalism and transparency to build long-term relationships of trust.
INNOVATION
Use innovative thinking to keep upgrading models of international business cooperation.
SUSTAINABILITY
Promote shared prosperity across the economy, society and industry for long-term sustainable development.

Practice pillars

Four practice pillars

How the vision is delivered — the association's four core lines of work.

01
Government & business resources
An honorary advisory council of former Australian parliamentarians, a former federal trade minister and a former Lord Mayor of Melbourne, with state-government channels and executive closed-door sessions.
02
Industry verticals
Professional committees and expert advisers, matching businesses precisely within their sectors.
03
One-stop market entry (ABS)
Compliance and market entry, channels, nationwide aftersales and capital support — executed end to end.
04
Member ecosystem
A global member directory with resource matching, event access and policy intelligence.

Outlook

Review and outlook

2025 in review and the outlook for 2026

In 2025, our delegation's visit to China delivered remarkable results. We engaged with key economic regions including Beijing, Shanghai, Zhejiang, Anhui, and Jiangsu, signing multiple strategic cooperation agreements with local governments and major institutions. The visit not only successfully promoted our flagship event in Melbourne — the Australia–China Health Industry Expo — but also generated cooperation intentions exceeding RMB 100 million, demonstrating our strong capability to integrate high-level resources and drive tangible outcomes.

Looking ahead to 2026, our direction is clear. We will dedicate ourselves to elevating the Australia–China Health Industry Expo into a premier Asia-Pacific industry platform; continue hosting high-level closed-door forums and executive networking events to cultivate trusted business circles; and steadily advance the development of the "Oceania Industrial Park" in Suzhou, providing members with a strategic gateway and physical platform for entering the Chinese market. Through our structured four-tier membership system, we deliver targeted connections and tailored partnership solutions for enterprises of all sizes.

Whether expanding into Oceania or positioning across the Asia-Pacific, the council stands ready — with a proven network and efficient execution — to be your trusted long-term partner in unlocking new frontiers of growth.

Leadership

Executive Committee

Hon. Bruce Atkinson AM
President
Sunny Sun
Executive President
Angela Liu
Executive Vice President
Diana Lin
Vice Chair of the Board

View leadership →

Structure

Organisational structure

The council comprises the Executive Committee, Honorary Patrons, Councillors, the Secretariat and the professional committees.

Oceania Business Council (OBCI)

View structure →

Professional committees

Nine professional committees

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Secretariat

The Secretariat

The Secretariat comprises Secretaries-General Frank Perre and Sheryl Leigh, and Deputy Secretaries-General Jing Liu, Maggie Zhang, Jessica Xu and Daisy Song.

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